Ekkula Tourism Awards and Exhibition
Ekkula is a local Ugandan word meaning "Pearl," symbolizing the beauty and elegance of the "Pearl of Africa"—Uganda. The Ekkula Tourism Awards and Exhibition is an annual event that recognizes and celebrates the key players in Uganda’s tourism industry, including both Ugandans and non-Ugandans, for their contributions to elevating the country's tourism to global standards.
Now in its fifth edition, this year’s event marks the first since the tourism sector was heavily impacted by the COVID-19 pandemic. The awards acknowledge those who have helped rebuild and strengthen Uganda's tourism industry.
Context and Significance of Ekkula Tourism Awards
The Ekkula Tourism Awards and Exhibition celebrates Uganda's vibrant tourism sector, symbolized by the local word "Ekkula" This prestigious event honors contributions from both Ugandans and non-Ugandans while showcasing the resilience of the industry in the post-pandemic landscape.
Cultural Significance
Ekkula, meaning "Pearl" in Ugandan, symbolizes the beauty and elegance of Uganda, also known as the "Pearl of Africa."
Recognition and Celebration
The Ekkula Tourism Awards and Exhibition recognizes both Ugandan and non-Ugandan contributors who elevate Uganda's tourism industry through their selfless efforts.
First Post-Pandemic Edition
This fifth edition marks the first event since the COVID-19 pandemic, showcasing the resilience and revival of the tourism sector.
Government Support
The event is backed by the Ministry of Tourism, Wildlife, and Antiquities, along with development partners, reinforcing the commitment to enhancing Uganda’s global tourism image.
Diverse Tourism Initiatives
Uganda's tourism landscape is enriched by various regional initiatives, such as the Ekyooto Ha Mpango Festival, Culinary tourism, Eco-tourism campaigns like Pet a Tree, and wildlife excursions, promoting a wide array of experiences for visitors.